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Tracking

WS Form provides several built-in tracking attributes to provide you with information about the website visitors using your form. When a form is saved or submitted, you have the option of attaching the...

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Conversion Tracking

The conversion tracking action allows you to fire conversion tags for: Google Tag Manager (Data Layer) Google Analytics Fathom Analytics Facebook (Standard) Facebook (Custom) LinkedIn (Insight Tag)...

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Cookies

Cookies are small text files stored in a web user’s browser.  The cookies used by WS Form contain no identifiable information and are used to personalize a users experience when completing forms....

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Google Events

The Google Events setting enables you to fire events when a form, tab or field is interacted with. Enable Google Events To enable Google Events: Click the form settings icon at the top of the layout...

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Fathom Analytics Events

Fathom Analytics is a privacy-focused website analytics tool. It’s designed as an alternative to more traditional analytics services like Google Analytics, with a strong emphasis on user privacy and...

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How To Set Up Google Enhanced Conversions For Google Tag Manager

Google Enhanced Conversions is a feature within Google Ads designed to improve the accuracy of conversion tracking. It supplements existing conversion tags by sending hashed (anonymized) first-party...

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